The Future of Content Will Be User-Generated

Content marketing, at its core, is all about providing value to the user while promoting a brand. However, as a seemingly infinite number...

Dark Social: What it is and why it matters.

Dark social channels are those that are imperceptible for analytics programs. According to Smarp, over 80 per cent of all sharing from...

Sharable content is in decline!

Content sharing is in decline. This slow but steady decline can be attributed to many reasons, though we’ve handpicked a few of the most...

Social currency: A quick guide

Social currency is the influence you hold within various online and offline social networks, and the degree to which your brand is...

Personal branding on social media

What is personal branding and why is it important? It’s the art of marketing yourself and your work, like how a brands market themselves....