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Types of Content That Work & Where They Work Best

Creating high-quality and engaging content is essential for any successful digital marketing strategy. But with so many different types of content available, it can be challenging to know which ones to use and where they work best. In this article, we'll explore the types of content that work and where they work best to help you create a winning content marketing plan.

Blog Posts

Blog posts are a staple of content marketing and work best on your website's blog page. They are ideal for sharing in-depth information and building your authority in your industry. Blog posts can range from educational to promotional, but the best ones offer value to your audience.


Infographics are a visual way to share complex information in a concise and easy-to-digest format. They work best on social media platforms, especially Instagram and Pinterest, where visual content is king. Infographics can also be used in blog posts and other marketing materials to provide a visual element to the content.


Videos are one of the most engaging types of content and work best on YouTube, social media platforms, and your website. They are versatile and can be used to showcase your products or services, provide educational content, and even showcase your company culture.


Podcasts are growing in popularity and are a great way to reach an audience that prefers audio content. They work best on platforms like Apple Podcasts and Spotify, as well as on your website. Podcasts are an excellent way to provide in-depth information, interviews, and entertainment to your audience.


E-books are a longer-form of content that work best as lead magnets on your website. They can provide comprehensive information on a topic related to your industry, and they can be used to capture email addresses and build your email list.


Webinars are a great way to provide educational content to your audience and build your authority in your industry. They work best on your website or on a webinar platform like GoToWebinar or Zoom. Webinars can also be used as a lead magnet to capture email addresses and build your email list.

In conclusion, creating high-quality content is essential for any digital marketing strategy. By understanding the different types of content available and where they work best, you can create a winning content marketing plan that engages your audience and drives results. So, start experimenting with different types of content and see which ones work best for your business!


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