top of page

What You Need to Include in Your Sales Pitch

Good selling is somewhat of an art form. People want to hear a story about how your value offer will fit into and improve their business. It is entirely up to you how you do this.

The information that is most likely to persuade someone to buy or assist them grasp what you're talking about may be split down into zeroes and ones. Furthermore, 40 percent of consumers prefer visual information over textual information.

Sales presentations are the best opportunity you must lay all your cards on the table and illustrate exactly why your service is ideal for the prospect. From restricting the service alternatives, you propose for a certain customer to simplify their decision to the forms of proof you should include illustrating the value of your product, these useful hints can assist energise any sales presentation.

A Fantastic Cover Slide

Your company's viewpoint and industry should be reflected in your cover slide. Your audience must immediately "understand it." As 40% of people respond better to visual information than plain text, Google, Flickr, Unsplash, and Fubiz are terrific places to get photographs that can immediately strengthen your pitch.

A Value Proposition

What are you going to do? Explain why prospects should buy from you by summarising the value of your promise to provide. Try the "VP" formula to help you fine-tune your value proposition: [Company name] helps [target audience] with [services] so you can [benefits].

A Moving Story

The most effective presentations contain 65 percent tales. To personalise your organisation and enhance likeability, tell your narrative, and introduce your employees.

Make careful to highlight the origins of your firm and product. Tell your audience what drives your staff to get out of bed and work every day. And give personal advice that will make your audience grin, such as "John eats quickly and makes things work."

Enticing Solutions

First, concentrate on your client's issue. Then, segment your value propositions into solutions based on the advantages your client’s desires. "Make more money and build your firm," for example, is an example of a benefit. "Appear good and impress," as well as "Save time and money."


Your proof must address the question, "How do I believe you?" You should also:

  • Include testimonials – they show what customers appreciate about doing business with you. Use real-life customer images to boost credibility.

  • Share study results and expert statements that relate to the benefits of the product you're selling.

  • Compare your items to the competition and demonstrate how you are superior.

  • Provide additional incentives - To demonstrate and build trust, provide a money-back guarantee, free trial, or free shipment.

A Clear Call-to-Action

A call to action is a brief order that instructs customers to do something (buy, start a free trial, sign up for our mailing list). Include these sensory phrases in your pitch to make your call-to-action even more appealing.


bottom of page