Social media has become an essential part of the marketing strategy for businesses of all sizes. The right tools can help businesses...

Why should I have different social media accounts? Whilst it often takes more time and resources to manage multiple social media...

1. Identify your Audience Before we begin, know that ‘everyone’ is not a target audience. Breaking down your audience will help you...

Good selling is somewhat of an art form. People want to hear a story about how your value offer will fit into and improve their business....

What is SMS marketing? SMS is simply receiving marketing offers and promotions via text message. They’re a great low-cost option to send...

Content marketing, at its core, is all about providing value to the user while promoting a brand. However, as a seemingly infinite number...

Dark social channels are those that are imperceptible for analytics programs. According to Smarp, over 80 per cent of all sharing from...

Content sharing is in decline. This slow but steady decline can be attributed to many reasons, though we’ve handpicked a few of the most...

The face of marketing is constantly changing, and the tempo at which these changes occur is increasing. With each update to the...

Social currency is the influence you hold within various online and offline social networks, and the degree to which your brand is...